This guidance focuses particularly on public-facing fundraising campaigns. It outlines guiding principles to ensure women and girls are centred in fundraising campaigning for GBV programming, and that fundraising efforts promote the dignity and safety of GBV survivors. It also provides specific recommendations on language and image use. This guidance is meant to be a reference for organisations to guide the development of fundraising standards, and can also be used to train staff responsible for developing campaigns, who may not have extensive experience with GBV. Additional resources are provided at the end of the guidance.